Amazon PPC That
Pays For Itself.
We build and manage Amazon advertising campaigns engineered for profitable growth on Amazon.ae and Amazon.sa — Sponsored Products, Brands, and Display, optimised every week for your ACOS target.
Poorly structured campaigns — broad match keywords with no negatives, single-campaign setups, and zero bid optimisation — drain budgets without proportional returns.
A professional PPC audit typically uncovers 20–40% in recoverable wasted spend within the first 30 days. That's what we look for when we review your account.
How We Build Campaigns
That Actually Perform
From our Amazon GCC Knowledge Hub
We remove waste, not reach
Most GCC accounts have 20–40% of spend going to searches that will never convert. We find it and cut it — without touching your impression share.
What we actually change in an underperforming account
Negative keyword harvesting — the highest-return action available+
We pull your Search Term Report, sort by spend descending, and identify every term consuming budget without converting.
On Amazon.ae and Amazon.sa the categories of waste are consistent:
- Competitor brand names with no realistic conversion path
- Wrong-variant searches — sizes or colours you do not stock
- Research-intent queries
- Adjacent-category terms: semantically close, commercially unrelated
- Arabic transliterations that map to a different product entirely
This runs weekly, not quarterly. Search behaviour shifts and new waste appears continuously.
In accounts carrying typical inefficiency, this single discipline recovers 15–25% of wasted spend in the first month — and costs you nothing in relevant reach.
Campaign architecture rebuilt by intent+
The most common structure we inherit is one campaign, broad match, no negatives, a single bid across everything.
It is easy to set up and expensive to run, because you cannot bid differently for terms with different values.
We separate by intent:
- Exact match campaigns for proven converting terms at premium bids
- Phrase match for controlled expansion
- Automatic campaigns for discovery only — low bids
- Tight budget caps
- Aggressive negative lists
Their job is to find terms, not to generate profit. For your top 20–30 revenue-driving keywords we build single keyword ad groups for complete bid control.
Placement modifiers+
Amazon reports performance by placement — top of search, product pages, rest of search — and these convert at very different rates.
Most advertisers never look at the breakdown. We pull the placement report and adjust modifiers accordingly.
It is one of the fastest wins available because it requires no keyword work at all.
ASIN and product targeting+
Keyword targeting is only half of Sponsored Products, and product targeting is systematically underused in GCC accounts.
- Offensive — bidding on competitor ASINs where you hold a clear advantage on price, rating or features. Buyers on those pages are in-market and comparing.
- Defensive — bidding on your own ASINs to occupy sponsored slots on your own listing pages. Without this, competitors buy that space and intercept buyers already looking at your product. Usually cheap, because relevance is high.
- Complementary — targeting products that pair naturally with yours. Lower intent, but often the cheapest clicks in the account.
Keyword-level bidding+
A single bid across an ad group means overpaying for weak keywords and underpaying for strong ones.
We bid at keyword level on a simple frame:
- Converting below target ACOS — raise the bid to capture volume
- Converting above target — reduce incrementally
- Clicks but no conversions — pause or negate, rather than cut to a bid that still spends
- No impressions — the bid is too low to compete; raise meaningfully or remove it
There is no universally correct ACOS
Target ACOS should be derived from your margin, not borrowed from a benchmark.
We calculate your break-even ACOS — gross margin as a percentage of selling price — then set targets relative to it depending on objective.
A launching product justifies running above break-even to buy ranking. A mature product should run below it.
Any agency quoting a target ACOS before knowing your margins is guessing.
ACOS, TACOS, and what actually matters
ACOS is ad spend divided by ad-attributed revenue. It measures advertising efficiency in isolation.
TACOS — total advertising cost of sale — is ad spend divided by total revenue including organic.
This is usually the more meaningful number, because it shows whether advertising is building a business or renting sales.
A falling TACOS alongside stable ACOS means organic rank is growing and advertising is doing its job.
A stable ACOS with rising TACOS means increasing dependence on paid traffic — a slow-moving problem worth catching early. We report both.
Why cutting bids is the wrong first move
ACOS looks better on the report while the business underneath it gets worse.
What happens when you cut bids instead of wasteThe instinct when ACOS climbs is to lower bids. It works, and it also lowers impressions, sales and organic rank alongside it.
The knock-on effects are predictable. Lower bids mean worse placements, fewer impressions and clicks, fewer sales.
Fewer sales weakens the velocity signal that organic ranking depends on. Organic rank drops, which increases dependence on paid traffic.
ACOS looks better on the report while the business underneath it gets worse.
We remove waste instead of removing reach.
If ACOS improves but impressions and total revenue fall, that is not optimisation — that is shrinkage, and we check for it every time the number improves.
GCC-specific PPC considerations
- Bilingual search terms. Arabic and English queries both need coverage, and the split varies by category and price point.
- The GCC working week runs Sunday to Thursday. Friday behaves like a weekend day, so European-calibrated weekly patterns are offset by a full day.
- Evening browsing runs later than European norms — and shifts dramatically during Ramadan, when overnight activity rises substantially. Campaigns hitting their daily cap by midday miss the peak entirely.
- Seasonal CPC compression. Ramadan, White Friday, DSF and National Days all push CPCs upward. Building position before an event is significantly cheaper than buying it during.
Diagnosing a specific ACOS problem
When ACOS rises we work through these in order, rather than reaching straight for bids:
- Did conversion rate drop? If so the problem is the listing or the offer, not the campaign.
- Did you lose the Buy Box? Ads keep spending; sales go elsewhere. Fastest fix available.
- Did CPC rise — a new competitor, or a seasonal event?
- Did new search terms appear? Auto campaigns drift.
- Did a competitor change price? Same clicks, worse conversion, nothing changed in your account.
- Did a variant go out of stock? Traffic continues to a listing that cannot fully convert.
- Only then, look at bids. By this point the cause is usually elsewhere.
What improvement realistically looks like
- Weeks 1–2 — negative harvesting and structural separation. Waste starts falling immediately.
- Weeks 3–4 — placement modifiers and keyword-level bidding. ACOS begins moving.
- Weeks 5–8 — listing conversion improvements feed through. Compounding effect across every campaign.
- Months 3+ — improved organic rank from sustained velocity reduces paid dependency.
A 20–40% ACOS reduction over 8–12 weeks is achievable in most accounts carrying significant waste — while maintaining or growing impression share rather than sacrificing it.
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